What you'll learn in this course

  • How to use a Stakeholder Analysis Grid or Matrix as a practical tool for team discussion of:
    • "Who matters?",
    • "What do they want?",
    • "Who do they influence?",
    • "How do we engage with them?",
    • "What do we know, what do we need to find out?"

These questions are the core of stakeholder analysis.

Through the lead into Influence mapping we become equipped to do a better job of communications planning.

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